"The baiano way of life - Baianidade - is to face the harsh life in a way that it is less harsh and more life"   - Nizan Guanaes

 

 

A little over 10 years ago, when I was starting my journey into photography, I had a great experience working on the campaign trail for Governor in the State of Bahia.

​

Bahia is undoubtedly one of the most beautiful States in Brazil and yet it catches the worse rep. It is infamously known for the laziness of its people. The word 'Baiano', which is someone from Bahia, has literally become a synonym for a lazy person.

​

My 3 months travelling through the state, however, proved to me that such rep couldn't be further from the truth. These were hard working, salt of the earth, real people. 

​

A few years later I found a blog post by a very famous businessman from Bahia giving his insight about his State, his people and the notorious infamy for being lazy. Reading his text made me think of putting my images in a format that attempted to show the reality of that people. So I did, using his words as a point of reference. Since I was never able to reach him, the book sits virtually here.

​

(disclaimer - as of now text is only in portuguese will be translating soon)

​